Jinjiang-based Anta Sports expects order to grow over 25% in Q4

Posted On: 06-06-2010

Anta Sports Products Ltd<2020>, China's biggest manufacturer of athletic shoes, said on Wednesday that its order book value will likely grow of more than 25% in the fourth quarter of this year, Reuters reported. 

The sports brand saw the average selling price for footwear and apparel rise more than 5% from a year earlier at its trade fair held in May, due to an improved product mix and better quality materials. 

Anta will launch a series of marketing campaigns in the fourth quarter ahead of the Asian Games, according to the report. 

Its sales growth is expected to be between 15% and 20% in 2010 because the company will open more stores. 

Anta, which is based in Jinjiang, Fujian Province, plans to increase the number of its outlets by 9% to 7,200 this year, said a senior official at a press conference in February. In addition, the company's retail networks will expand to include a total of 300 retail stores for children's 


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