Li Ning Unveils New Logo and Slogan

Posted On: 06-30-2010

BEIJING ( -- One of China's leading local sportswear marketers, Li Ning Co., revamped its brand this week--including a new logo and slogan--to better compete with rivals Nike and Adidas both within China and as the Chinese brand expands internationally.


Li Ning was founded twenty years ago by its namesake, a national hero who won three Gold medals at the 1984 Olympic Games in Los Angeles.

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