NYC: USA Basketball Planning Inaugural World Basketball Festival

Posted On: 07-07-2010

This summer, NIKE, Inc. and USA Basketball are planning to bring the world’s best basketball teams and top musical performers to New York City for the inaugural World Basketball Festival, a four-day celebration of the performance and culture of the game, an event that Nike has committed to reprising every two years.

The World Basketball Festival, August 12-15, features basketball’s leading brands within the NIKE Inc. portfolio – Converse, the Jordan Brand, and Nike Basketball.
The World Basketball Festival is a uniquely dynamic event, from the moment it tips off with a showcase featuring members of the 2010 USA Basketball National Team on an open-air court in Times Square, to an unprecedented Times Square performance by a surprise musical act, to the final games of the weekend between four of the best teams in the world at Madison Square Garden.

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